Did you know that most people don’t take time to scroll to the bottom of a blog post? This has implications for how many pictures, media elements and amount of text we include in our posts.

For example, while pictures can be important elements to include in a blog post, it is important that pictures don’t create the “never ending scrolling down the page” effect. This is particularly true if there isn’t any supporting text (which is can be very important to include in picture captions BTW). In many cases, it is more effective to include a couple pictures with accompanying descriptions (and citations where necessary).

Too much text can have the same effect… It can be an interesting challenge to write a blog entry that no one has to scroll through to get to the bottom. In fact, people probably read more when they don’t have to work too hard to scroll down the page. What do you think?

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